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Videos
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Citation

Terron, A. (2023a, November 27). Client Talks | Neural, Recurrent and Deep. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/client-talks-neural-recurrent-and-deep


Videos

Wooing the Next Billion Customers

As startups and established brands grapple for profitable growth across markets, pioneering the development of a customer acquisition model that can lower the cost of growth is imperative. India?s rise as the world?s most populous economy with low...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Adrian Terron, Anju Joseph, Kavita Mahto
November 22, 2023
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Citation

Terron, Joseph and Mahto (2023a, November 22). Wooing the Next Billion Customers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/wooing-the-next-billion-customers-12357


Videos

Empathy and its Role in a VUCA Business World

What sometimes seems like turbulence and tumult can often be a symphony in the making. Like a duet between jazz musicians or the famed ?Jugalbandi? from Indian classical music, where a spontaneous coming together starts with uncertainty but...

Catalogue: Congress 2023
Authors: Adrian Terron, Anju Joseph, Kavita Mahto
Companies: Quantum Consumer Solutions, TATA Group
September 27, 2023
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Citation

Terron, Joseph and Mahto (2023a, September 27). Empathy and its Role in a VUCA Business World. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/empathy-and-its-role-in-a-vuca-business-world-12220


Videos

The time traveller's guide to consumer insights

Doctor When will see you now. The time traveler's guide to consumer insights: How to foretell your consumer's destiny accurately with big & small data.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Adrian Terron
September 8, 2019
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Citation

Terron, A. (2019a, September 08). The time traveller's guide to consumer insights. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-time-traveller-s-guide-to-consumer-insights-10671


Videos

Editing the customer-centricity gene for the next century

Find out how you can bring together the power of community, collaboration and uncommon customer Insight to create sustainable value for your stakeholders and lead your category.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Adrian Terron
November 11, 2018
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Citation

Terron, A. (2018a, November 11). Editing the customer-centricity gene for the next century. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/editing-the-customer-centricity-gene-for-the-next-century


Videos

Client-side fusion futures (scene-setter)

What is the role of quant and qual? Has it changed? Did methodology change? How? Did the quality of insight change? How much qual, how much quant? In the era of big & thick data, what impact do both have on collaboration, budgeting, timelines,...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Shibani Nayak, Johannes Hartmann, Adrian Terron, Camila Borja, Jackie Lundblad, Michelle McLoughlin, Sunita Venkataraman
November 11, 2018
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Citation

Nayak et al. (2018a, November 11). Client-side fusion futures (scene-setter) . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/client-side-fusion-futures-scene-setter-